MKF at The Virgin Run Report 2017

Title: Virgin British 10k Run

Concept: Runners to raise funds for the clinic

Date: 9th July 2017

Location:  Westminster, London

Facilitators: Virgin Sport

Collaborators/Sponsors:

Runners/ Walkers – Edwin Boatswain, Charmaine Brome, Teren James, Silvia Kirk, Sian Maciejowski, James Vaughan-Jones.

Sponsors – Over 20 sponsors – thank you so much to each and everyone of you.

Supporters – BEN TV, John Chinode, Faith Lee, Tio Brome, Facebook and Twitter supporters

Goals:

Our goal at the Monica Kirk Foundation (MKF) was to raise awareness of what we do, raise funds and take part in a fun event.

Resources:

How much money was spent?

  • £353.50  was spent on purchasing 10 tickets at £35.35 per place from Virgin Sport.
  • Tickets were purchased in March 2017.
  • Advertising of the places for the run started in May 2017.
  • Facebook, Twitter, Mailchimp newsletter, a page on the website, TV interview and UKRUNCHAT were platforms used to advertise.

Attendance:

How many people participated?

  • There was difficulty attracting runners and getting all ten places filled. Only 6 places were taken up in the end.
  • How did people participate?
  • People participated by engaging in conversation with online, running or walking, sponsoring the runners, supporting the runners, liking our Facebook page
  • How can you describe the event participants?
  • Friends, family and work colleagues.

Results:

Were the goals of the event achieved?

  • Yes we managed to raise £1049. Taking away the cost of the tickets, we made £695.50.

         Although not all places were filled.

  • How can you compare this event with other events?
  • We have held 1 event in the past, a Fun day. The fun day raised £897.38 in total which  was £151.62 less than the amount raised from the run. Both days depend a lot on people’s generosity and attract different supporters.

Learning points:

What could be done better?

  • Ensuring we have runners lined up prior to purchasing tickets for the run.
  • Start advertising for runners at the beginning of the year for the annual run.

Future Development:

What will you do next time?

  • Line runners up prior to purchasing places for the run.
  • Start promoting runners and fundraising pages at least a month before the run.
  • Order t-shirts at least 2 months before the run for supporters and runners. Arranging a sponsor to pay for this and giving tem an opportunity to advertise their business on the shirts.
  • Any spin-off idea?
  • Possibly look at getting enough runners to enable MKF to be an officially named charity on the website.
  • Finding out if people want to do a shorter or longer run.
 Copyright 2017  Monica Kirk Foundation All rights reserved.
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